Questionnaire as a Quantitative Method
In social science research, the questionnaire is one of the most widely used tools for collecting quantitative data. It enables researchers to gather information systematically from a large number of respondents within a short span of time. Due to its structured nature, ease of administration, and suitability for statistical analysis, the questionnaire has become an indispensable instrument in surveys, opinion polls, and policy-oriented research.
Meaning of Questionnaire
A questionnaire is a research instrument consisting of a set of systematically framed questions designed to collect information from respondents for a survey or statistical study. It usually contains a mix of close-ended and open-ended questions, allowing both quantification and limited expression of views.
The sequence of questions is crucial, as a poorly ordered questionnaire may confuse respondents and affect the reliability of responses.
Example: Questionnaires used in NSSO surveys, voter opinion polls, and educational research studies.
Situations Where Questionnaires Are Used
Questionnaires are preferred when:
- Very large samples are required
Example: Nationwide health or employment surveys. - Low cost of data collection is necessary
Example: Online questionnaires for student feedback. - Target groups are specialised and responsive
Example: Surveys among teachers, doctors, or civil servants. - Ease of administration is important
Example: Self-administered questionnaires in classrooms. - Moderate response rate is acceptable
Example: Mail or email surveys.
- Very large samples are required
Steps in Questionnaire Construction
- Preparation – Identifying objectives and variables.
- First Draft – Framing preliminary questions.
- Self-evaluation – Checking clarity and relevance.
- External Evaluation – Expert review.
- Revision – Modifying questions based on feedback.
- Pilot Study (Pre-test) – Testing on a small sample.
- Revision after Pre-test – Incorporating major/minor changes.
- Second Pre-testing – Ensuring accuracy and clarity.
- Final Draft – Preparing the ready-to-use questionnaire.
- Preparation – Identifying objectives and variables.
Example: Pilot testing questionnaires before NFHS surveys.
Types of Questionnaires
A. Structured Questionnaire
- Contains definite, preordained questions.
- Questions may be open-ended or close-ended.
- Additional questions are asked only when necessary.
- Ensures uniformity and comparability of responses.
- Contains definite, preordained questions.
Example: Census schedules and employment surveys.
B. Unstructured Questionnaire
- Also known as interview guides.
- Focus on specific subject matters but allow flexibility.
- Useful for collecting opinions, attitudes, and viewpoints.
- Gives maximum freedom to respondents.
- Suitable for intensive and exploratory studies.
- Also known as interview guides.
Example: In-depth studies on migration experiences or women’s empowerment.
Advantages of Questionnaire Method
- Lower Cost: Questionnaires are cheaper than interviews or participant observation.
- Time-saving: Large amounts of data can be collected quickly.
- Wide Accessibility: Enables reaching respondents spread across large geographical areas.
- No Interviewer Bias: Absence of interviewer reduces influence on responses.
- Greater Anonymity: Respondents feel secure and provide honest answers.
Example: Sensitive issues like income or political opinions. - Uniformity and Consistency: Same questions asked to all respondents ensure reliability.
- Large-scale Data Collection: Useful for collecting data from thousands of respondents.
- Low Researcher Risk: Minimal personal involvement compared to participant observation.
- Ease of Quantification and Analysis: Data can be easily coded, tabulated, and analysed using computers.
Disadvantages of Questionnaire Method
- Limited to Educated Respondents: Mailed or online questionnaires exclude illiterate populations.
- Sampling Bias: Non-response and selective participation may distort findings.
- Misinterpretation of Questions: Respondents may understand questions differently, and clarification is not possible.
- Incomplete Responses: Some questions may be left unanswered.
- No Scope for Probing: Researcher cannot ask follow-up questions for deeper understanding.
- Uncertainty of Respondent Identity: It is unclear whether the intended respondent filled the questionnaire.
- Lack of Depth: Fails to capture emotions, motivations, and lived experiences fully.
- Limited to Educated Respondents: Mailed or online questionnaires exclude illiterate populations.
The questionnaire is a powerful and practical tool for collecting quantitative data from large populations. Its strengths lie in cost efficiency, standardisation, anonymity, and ease of analysis. However, its limitations—such as lack of depth, respondent bias, and inability to probe—necessitate cautious use. Therefore, questionnaires are most effective when combined with qualitative tools like interviews and observations, ensuring both breadth and depth in sociological research.
Important Keywords
Questionnaire, Survey Instrument, Close-ended Questions, Open-ended Questions, Pilot Study, Structured Questionnaire, Unstructured Questionnaire, Anonymity, Quantitative Data
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